AI video creatorArt directorE-commerce brand designerParis · EN / FR / ES
Ángel Romero
Art director and e-commerce brand designer, now making AI video that sells. Branding, packaging and ads built to stop the scroll and convert.
design to convert
e-commerce branding
packaging✱
e-commerce
social✱AI video
UGC · avatars · ads that convertEvery format you can imagine
Whatever the product, I make it in the format that sells it: AI avatars, fashion, try-ons, shoes, podcasts and more. Avatars are the one I've worked in most, with over €70,000 generated 100% organically across multiple Facebook and Instagram accounts, and that range lets me pick the format that grabs attention, holds it and converts.
Fast
Polished, ready-to-run cuts in days, not the weeks an agency makes you wait — without cutting corners on quality.
Conversion-first
Every edit is built to stop the scroll, hold attention and convert — crafted for performance, not just to look nice.
Every format
UGC, VSL, hooks, before/afters, static-to-motion, faceless edits. Whatever the funnel needs, cut to spec.
Platform-safe
Every creative built Meta- and Facebook-ad compliant. I know the ad policies inside out and keep your account out of trouble.
E-commerce track record
Real sales · real money · 100% organicBefore making ads for other brands, I sold online myself: on TikTok Shop, with my own AI avatar brands on Facebook and Instagram, and with my own Etsy store. That's where my eye for content that converts comes from.
AI UGC for TikTok Shop France: try-ons, product demos and hooks made with AI, selling straight from the video. In four months these videos generated more than €60,000 in GMV.
My own AI avatar brands, run across multiple Facebook and Instagram accounts, 100% organic. In the last 3 months they generated more than €30,000, with millions of followers and views. Running them taught me e-commerce end to end: product, offer, content, checkout, and what actually makes people buy.
For two years, while I was studying graphic design, I ran my own Etsy store selling modern lamps and turned over more than €85,000. Product photos, listings, branding and customer service, all by me.
All of this built the profile I have today: years of e-commerce from the seller's side, and content made to convert, not just to look good.
Design & art direction
Branding · packaging · fashionE-commerce brands built to sell.
Brand identities, packaging and product visuals for brands that sell online: a clear visual system that holds up on every touchpoint, from the product page to the paid ad. Agency work for Lacoste, Sandro, Moncler and Adidas, plus my own e-commerce brands and concepts. Tap any project to open it.
Motion
Animation · type in motionType that moves.
Some of my most notable animation and motion design projects: event identities, typographic conceptual posters and festival promotion.
Murals
Side workWalls first, screens after.
Large-scale murals for schools and shops in Santander, Nantes and Paris, where my eye for type and colour was trained.
Colegio San Agustín · school mural
Deep, hands-on ecom experience
I've made videos for real brands across France, the US and Europe — every format there is. I've produced AI ads in French for brands like Nutribrain, Mush'n Go and Magnifiscience, and I know each format inside out: UGC, podcast-style ads, before/afters, 3D animation, hooks, VSLs and more. I've been editing videos for social media for about 5 years, I ran my own Etsy store selling modern lamps for 2 years (€85K+ in revenue), and I've generated €60K+ GMV with AI UGC on TikTok Shop France, so I know e-commerce from the seller's side too. I handle the whole thing — concept, script, generation, edit and finishing — and I know exactly what makes a video stop the scroll and convert.
- Produced AI video ads for brands like Nutribrain, Mush'n Go & Magnifiscience
- Every format: UGC, podcast ads, before/afters, 3D animation, hooks, VSLs
- Full command of the AI video stack — from concept to final cut
- E-commerce branding: identities, packaging and product visuals for brands that sell online
- €30,000+ generated organically in the last 3 months with my AI avatars across Facebook and Instagram accounts
- 5+ years editing video for social media
- 2 years running my own Etsy store selling modern lamps: €85,000+ in revenue
- €60,000+ GMV with AI UGC on TikTok Shop France (Oct 2025 – Jan 2026)
- Results to back it: 100M+ views, 10M+ followers and €70,000+ generated organically
- 2025 — nowAI Video Editor & Creator · FreelanceAI ads and AI-avatar content for e-commerce and wellness brands · €30K+ generated organically with my avatars in the last 3 months
- 5+ yearsVideo Editor · Social mediaShort-form video editing for social media
- 2025 — 2026Creative & Graphic Designer · ZONE LIBRE, ParisProjects for Lacoste, Sandro and Moncler
- 2024Graphic Designer · BN Agency, ParisBanlieusard Nouveau rebrand, Adidas, Snipes
- Oct 2025 — Jan 2026AI UGC · TikTok Shop France€60K+ GMV with AI UGC videos selling straight from TikTok Shop
- 2 yearsFounder · Etsy storeModern lamps, run while studying graphic design · €85K+ in revenue
- 2023Founder · ROMERO21Made-to-order art clothing brand
- 2021 — 2023MuralistLarge-scale murals in Santander, Nantes and Paris
- EducationGraphic Design · 4 yearsHigher Diploma in Graphic Design, with the last 2 years studied in parallel with a Master in Branding & Marketing at CESINE · Miami Ad School (Advertising & Creative Strategy) · Erasmus at École Brassart, Nantes (2022)
Pulled from live analytics across the studio's avatar accounts.
Tools & skills
Edit & design
Full post-production, plus a formal graphic-design background most editors simply don't have.
AI toolkit
Fluent across the current AI stack — avatars, voice, image and video generation, and upscaling.
Craft
The part that actually moves the numbers — hooks, pacing and structure built to convert.
About me
Hello! I’m Ángel
I'm a young Spanish art director and graphic designer who loves to create. My specialities are e-commerce branding, packaging and typography: design that looks good and sells.
I'm from Santander, Spain, and based in Paris. With a background in graphic design and branding, I've always been into online business, e-commerce and building and scaling brands and content in lots of ways.
Let’s work.
Ready to flood your ad account with creative that actually tests well. Drop me a line.
Social
Content · process · personal brandContent that connects.
Social media content made to connect emotionally with future and current clients on Instagram, TikTok, LinkedIn and more — always documenting the process.